Watch on 123Movies. Rūjiena is the northernmost town in Latvia. Life here flows slowly, with a unique, flowing spirit of sincerity, love, and a certain sense of civic pride. The people of Rūjiena are proud of this. An attempt to trace the history of Rūjiena and its people is a visual essay by three residents of Rūjiena: Ivars Zviedrs, Valdis Celmiņš, and Krišs Ozols.